SimplyCook.com was first envisaged by its Founder Oli Ashness. While living and working in London, his busy lifestyle left little time to create great food for himself and his friends. Determined to eat a high quality, healthy meal in the evenings, he realised how time consuming and expensive it was to try new recipes & put good food on the table. A few months later he started work on solving this problem. The result was the launch of SimplyCook.com. Our chef Anisa devises all our amazing recipes and ingredient kits with a team of professional chefs and shares Oli’s vision to make cooking more accessible.